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Galactic Goofin'

Galactic’ Goofin’: A Look Into Kid Branding

I created a line of back to school items with interactive mascots for children. This was inspired by funky branding projects and a desire to make the back to school season more exciting for a child.

I designed artwork to be printed on lunchboxes, backpacks, notebooks, post-its, stickers, keychains. Artwork is a campaign for both digital and print platforms.

I also created a comic and printed it to go along with the branding materials. This age demographic has a growing interest in reading comics/graphic novels, so went ahead and created work that aligned with their interests.

Social media campaign image.

Printed materials.

Comics that were printed.

Initial sketching