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Fresh Catch

Fresh Catch: Cat Food Subscription Box

I created a pet food subscription box for cats. I got the inspiration from seeing my own cat sit in a box after I ordered her some food online. I thought a great marketing technique could be to make an interactive box for cats that could get attention on social media.

I designed this box to have the color of fish, and the ocean, as a vintage fish market. I used bright colors to be more appealing. After making a wraparound, I actually got to print the box in real life! See the process below.

Wraparound of box design

Design of food packaging

Real life box design, printed.

Billboard ad

Initial logo design

Low fidelity render of box before preparing for printer.

Moodboard